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This is your opportunity to learn what the City of Franklin and Williamson County have to offer visitors! The program is geared toward all hospitality partners who interact with visitors to Williamson County and Middle Tennessee but is open to anyone interested in helping visitors enhance their experience, including locals, tour guides, businesses, and more. Attendees will learn about the impact of tourism in Williamson County, explore local attractions, and learn a bit about Franklin's unique history. 

There are two ways to become a Franklin Ambassador:

In-person Ambassador session that includes learning in a classroom setting, a walking tour of downtown Franklin, and finishing with a bus tour of Williamson County. Lunch and snacks will be provided. Participants who complete this program in its entirety will become certified Visit Franklin Ambassadors.

Virtual Ambassador session that is presented entirely online and moderated by Visit Franklin. Participants who complete this program and two post-class assessements in its entirety will become certified Visit Franklin Ambassadors.

Click Here to Register for the In-Person Ambassador Program

Click here to Register for the Virtual Ambassador Progam


Each certified Visit Franklin Ambassador will receive:

• Ambassador certificate signed by Visit Franklin President & CEO, Mayor of Franklin and Mayor of Williamson County

• A Visit Franklin Ambassador pin

• One (1) Ambassador Card, your VIP pass to Williamson County attractions


Program Schedule

The in-person Ambassador program will run every second Tuesday of the month from 11 a.m. – 5 p.m. and will be offered, April - November.

11 - 11:45 a.m. Classroom Presentation
12 p.m. Walking Tour of Downtown Franklin
2 - 5 p.m. Trolley Tour of Williamson County

The Virtual Ambassador program is an hour-long session via Zoom. Scheduled start times may vary. In order to complete the Virtual Ambassador program, participants will be required to complete two post-class assignments.

There is a maximum capacity of 25 participants per in-person class and a minimum attendance requirement of 15 participants per in-person class. If minimum attendance is not met one week before the scheduled class date, the class will be canceled, and participants will be notified and moved to the next class. The Virtual Ambassador program can allow up to 100 participants. 

Upcoming 2020 Dates


Click Here to Register for the In-Person Ambassador Program

Click here to Register for the Virtual On-Demand Ambassador Progam

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